The Brief

PRODUCE Sarai for Crying in the Wilderness Productions at the Arcola Theatre.

DESIGN collaterals for campaign, sponsorship proposal and online marketing for pre-production.

COORDINATE content for the production website.

Sarai is a strikingly modern, multi-sensory theatrical experience with powerfully uplifting live music. It breathes new life into an ancient mystery and unravels the stories we live with.
— Arcola Theatre

What I did: Creative Producer, Designed Digital Marketing Collaterals, Website pages


Production Photographs by Sarah Hickson

The Outcome

WEBSITE engaged new audiences prior to performance. The site provided a platform for Crying in the Wilderness Productions to document and archive their creative and artistic process to bring Sarai to the stage.


The website generated dialogue with our audience before they saw the show. It was such an important part of the aesthetic of Sarai and an introduction to our methodology ‘Theatre of the Soul’.
— Paul Anthony Morris, Creative Director, Writer and Director