Brief

ADVISE owner on how to build sustainable engagement and commercial partnerships with a range of organisations.

DEVISE sponsorship proposals and provide engagement solutions for Abu Dhabi Art Hub and Art Hub Liwa.

Focused on emerging and established visual artists from across the world, Abu Dhabi Art Hub serves as a platform for interaction and cross-cultural artistic exchanges between national, regional and international artists.
— Ahmed Al Yafei, Founder/Owner

What we did: Consultancy, Concept Development, Sponsorship Proposals

 

Approach

STRATEGY meeting with the owner and director of Art Hub to identify aspirations and resources available. 

ATTEND the Ireland and Africa Artist in Residency exhibitions and the first Sustainable Art Exhibition at Art Hub Liwa. 

CONSULT visiting Artists and creative team at Abu Dhabi Art Hub to identify new approaches for social and educational engagement with the body of art work created during each residency. 

VISIT Art Hub Liwa to review the gallery, technical and studio spaces including facilitates for school workshops.

 

Photography by Sarah Nunn

Outcome

DEVISED a pilot digital learning resource and teacher training programme utilising Art Hub’s Art Bank focusing on the work of Emirati and Arab artists thereby extending Art Hub's international reach and consolidating local partnership with ADEC. The proposal was presented to ADEC Head of Art in June.

DEVELOPED an international performing Arts Residency concept for Art Hub Liwa. A tour of the Al Gharbia region and Abu Dhabi to follow the residency. 

 

CONSULTED on how to transform the farm at Art Hub Liwa into a creative retreat for the following target audience: Ambassadors, writers, philosophers, creative professionals, well-being experts. The proposal is in Research & Development stage.  

ATTENDED the initial strategy meeting at Abu Dhabi Airport to discuss the purpose and location of a permanent commerical exhibition of Abu Dhabi Art Hub artwork.

Unfortunately, Abu Dhabi Art Hub were not in a position to take the proposals to the next stage of development.

Featuring Dr. Moshen Keiany's Paintings and  Artwork from the Abu Dhabi Art Hub Collection